Legal & Privacy

Cookie Policy

We use cookies to keep our site secure, improve performance, and understand how you use it. This page explains exactly what we set and why — no legal jargon.

Updated March 1, 2025 GDPR CCPA PECR
4
Cookie Categories
3
Optional Categories
100%
Opt-out Control
72h
Privacy Response
01 — What Are Cookies?

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They let sites remember information — your preferences, session, or login state — so you don't have to re-enter it on every page.

Each cookie contains a small, typically anonymous, identifier exchanged between your browser and our server. Cookies cannot carry viruses or install malware.

Session vs. Persistent: Session cookies are deleted when you close your browser. Persistent cookies stay on your device until they expire or you delete them. We use both — each category is detailed below.

We may also use web beacons, pixel tags, and local storage — similar technologies covered by this same policy.

02 — How We Use Cookies

How We Use Cookies

We use cookies to provide a faster, safer, and more personalised experience. Specifically:

Keep You Secure

Authenticate sessions and guard against fraud and CSRF attacks.

Improve Performance

Track slow or broken pages so we can fix them quickly.

Remember Preferences

Save language, timezone, and display settings between visits.

Deliver Relevant Ads

Show advertising that fits your interests and measure results.

Analyse Traffic

Count visits and measure traffic sources on an anonymous basis.

Enable Integrations

Power chat, forms, and scheduling tools embedded in our site.

03 — Types of Cookies We Use

Types of Cookies We Use

Cookies are grouped into four categories. Optional categories can be declined via our consent banner or your browser settings.

Strictly Necessary

Always Active

Essential for the website to function. They enable core security features and cannot be disabled.

NamePurposeDuration
session_id Maintains your login session across page requests Session
csrf_token Protects against cross-site request forgery attacks Session
cookie_consent Stores your cookie preference choices 1 year

Analytics & Performance

Optional

Help us understand how visitors interact with our site. Data is collected anonymously.

NamePurposeDuration
_ga Google Analytics — distinguishes unique users 2 years
_ga_* Google Analytics — maintains session state 2 years
_gid Google Analytics — distinguishes users (24 h) 24 hours

Functional & Preferences

Optional

Remember your choices — language, timezone, theme — for a more personalised experience.

NamePurposeDuration
lang_pref Stores your preferred language setting 1 year
theme_pref Remembers light / dark mode selection 1 year
timezone Stores timezone for scheduling features 6 months

Marketing & Targeting

Optional

Deliver advertising more relevant to your interests and measure campaign effectiveness.

NamePurposeDuration
_fbp Facebook Pixel — tracks ad conversions 3 months
fr Facebook — delivers targeted advertisements 3 months
_gcl_au Google Ads — conversion linker 90 days
04 — Third-Party Cookies

Third-Party Cookies

Trusted services embedded in our site may place their own cookies. We don't control those — their own privacy policies apply.

Google Analytics

Traffic analytics and user behaviour reporting.

View Policy
Google Ads

Conversion tracking and remarketing campaigns.

View Policy
Facebook / Meta

Social media advertising and conversion measurement.

View Policy
Hotjar

Heatmaps and session recordings for UX analysis.

View Policy
HubSpot

Live chat, CRM, and lead-capture forms.

View Policy
LinkedIn Insight

Professional audience analytics and retargeting.

View Policy
05 — Managing Your Preferences

Managing Your Cookie Preferences

Cookie Banner: On your first visit our banner lets you accept or decline optional categories. Click "Cookie Settings" in the footer at any time to update choices.

Manage Via Your Browser

Every major browser lets you view, block, or delete cookies. Click yours for step-by-step instructions:

Heads up: Disabling cookies may limit some features. Strictly Necessary cookies cannot be turned off — they are required for basic site security.

Direct Opt-Out Links

06 — Do Not Track

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. There is currently no universally accepted technical standard for interpreting DNT signals, so — like most websites — Softileo does not respond to them automatically.

Use the consent banner and browser controls in Section 05 to manage your actual tracking preferences in the meantime.

07 — Policy Updates

Updates to This Policy

We may update this policy when our practices change, laws evolve, or new technologies are adopted. For material changes we will:

  • Update the "Last Updated" date at the top of this page
  • Display a notice on our website
  • Email registered users for significant changes
This policy was last updated on March 1, 2025 and is effective as of that date.
08 — Contact Us

Questions? Contact Us

If you have questions about this Cookie Policy or want to exercise your data rights, reach out to our Privacy Team:

Address
1st Floor, 4G Plaza, Lahore–Sargodha Rd, near Sheikhoo Steel, Sargodha, 40100, Pakistan
Response Time
Within 72 hours
Privacy First

Questions About Our Cookie Policy?

Our privacy team replies within 72 hours. A real person will respond — not a bot.

Email Privacy Team

We never sell your data. Ever.

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